Solid gold

Last month I shot an assignment for the World Gold Council. With Vietnam’s previously robust economy now suffering from massive inflation, people are turning to gold as a safe investment. I was able to take a brief look into the phenomena of banks and trading companies branding their own gold to sell on the market. Its an interesting kind of brand loyalty at play here, with customers preffering one tael of XXX Company gold to one identical tael of YYY Bank’s gold. But its worth the exact same amount. Odd…..

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~ by Julian Abram Wainwright on September 2, 2008.

3 Responses to “Solid gold”

  1. Just beautiful work. I love the use of shallow depth of field and the reflections. It just looks so clean. Great photos! 🙂

  2. […] my123business wrote an interesting post today onHere’s a quick excerptLast month I shot an assignment for the World Gold Council. With Vietnam’s previously robust economy now suffering from massive inflation, people are turning to gold as a safe investment. I was able to take a brief look into the phenomena of banks and trading companies branding their own gold to sell on the market. Its an interesting kind of brand loyalty at play here, with customers preffering one tael of XXX Company gold to one identical tael of YYY Bank’s gold. But its worth the exact same amount. Odd….. […]

  3. me gusta mucho tu blog lo visito a diario visita el mio y si t gusta deja un comentario y enlazamos nuestros blogs

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